SUPERDEF!

Superbloom x DEF

Introducing DEF, Superbloom members and Coachella Valley’s rising stars, Ashley Vega & Jeremy Rabago. This talented and creative super duo is the essence of desert cool, with their project, DEF, specializing in fashion photography, creative design, art direction, talent scouting, and visual design.

Originally introduced during a Coachella Magazine event, Superbloom and DEF have worked closely together, drawing from a talented, authentic, and creative collection of desert locals in the Greater Coachella Valley.

Just a few of our favorite campaigns styled, casted and shot by DEF.