About The Brand
Express Yourself
SUPERBLOOM® is a vibrant lifestyle brand established in 2019, blending fashion, art, community, experiences, and social good. SUPERBLOOM starts within - Every letter in SUPERBLOOM represents a guiding principle through color and meaning:
Our core philosophy revolves around self-discovery, expression, and expansion, encouraging individuals to connect within through color and creativity.
The Essence of SUPERBLOOM
At the heart of SUPERBLOOM lies the concept of color as a language of expression. Each of the ten principles that define the brand is associated with a specific color, meaning, and pattern, fostering a unique community where members can answer a color promote to explore a connection to these ten colors and ten meanings. This approach emphasizes the importance of pausing and reflecting on one’s feelings, making the brand's experience both introspective and communal.
Artistic Experiences
SUPERBLOOM offers immersive experiences that invite clients to engage with art and expression in a personal way. One such experience is the "Paint With SUPERBLOOM," where clients can paint various items, such as sunglasses, tote bags, flower vases, travel sets, and more using the brand's signature ten paint colors. This 90-minute session allows for spontaneous creativity, encouraging participants to unleash their inner child through playful painting techniques.
Commitment to Sustainability
Sustainability is a cornerstone of SUPERBLOOM’S operations. The brand prioritizes minimal waste by producing items on a made-to-order basis or in limited quantities, ensuring zero deadstock. Additionally, Superbloom promotes upcycling, inviting customers to bring in their items for a creative transformation, thus fostering a more eco-conscious approach to fashion. We also LOVE to give back as much as possible > CAUSES
Community and Connection
SUPERBLOOM is not just a brand; it is a movement that seeks to build a community of like-minded individuals who value connection and growth. The brand's physical spaces, serve as hubs for creativity and collaboration, where art and community intersect. Through our unique blend of color, art, and sustainability, SUPERBLOOM creates an enriching environment that encourages self-expression and fosters a deeper connection among its members.
Self Discovery. Self Expression. Self Expansion.
We believe in community and uplifting others. We leave our ego at the gate. There is always more room to grow.
We believe products with meaning are timeless.
We believe in sustainability. All of our products are created with minimal waste and are either made-to-order or in limited quantities.
Colors and Meanings
The simplicity of color can often be overlooked
There is a reason we don’t see the world in black and white, but there is a language of color, a fundamental way in which we experience the world. Superbloom is founded on ten timeless principles, each with their own color, meaning, pattern, cause, and world. Together they provide a platform and community of self-expression across humanity.
Why The Password?
Take a moment
If you have reached this page without answering the SUPERBLOOM prompt, begin your experience:
The SUPERBLOOM® experience starts with a question about your connection to a color and its meaning. This isn't a test, but a way to pause and reflect on how you're feeling right now. Our online and physical spaces are only accessible to those who take this moment to answer the question. There are no wrong answers, just a chance to connect with yourself.
Our world is fast-paced and distracting. We're constantly connected, yet often feel disconnected. Instant gratification and shopping are easier than ever, but sometimes we need to slow down.
By asking you to pause and reflect, SUPERBLOOM attracts a unique community. It beckons a community meant for you—an interconnected network spanning ages, places, professions, and backgrounds -with a shared language of color, meaning, and a desire for greater connection.
Knowledge - Learning - Growth - Connection - Expression
Products, Packaging, Sustainability
Every product we launch is either made-to-order or created in small quantities, carefully calculating materials and outputs so as to reduce our carbon footprint. This allows us to have 0 deadstock and eliminate unnecessary fabric, waste, or resources during SUPERBLOOM development and production.
Every product, collection, and collaboration we grow is within one, or all ten Superbloom elements. All of our products are meaningful statement pieces; conversation starters, attracting a new SUPERBLOOM world. Our packaging and 75% of our products are all hand-painted exclusively with Superbloom Paints, a leading paint in quality, vibrancy and environmentalism.
SUPERBLOOM encourages participants to bring in their own garments, sunglasses, shoes, home goods, or any items they wish to upcycle and give new life to. The ethos behind upcycling extends beyond creativity; it represents a commitment to sustainability. Upcycling enables us to reimagine and reinvent existing items, fostering a more sustainable approach to fashion. By repurposing materials, we minimize waste and promote environmental responsibility, contributing to the growth of a greener, more eco-conscious fashion industry and lifestyle.
Please note: If you do not have any items to upcycle during this experience, don't worry. We have a variety of unique items in stock that will be available for painting.
Learn More About Our Paints
Locations
SUPERBLOOM STUDIOS
Superbloom studios
292 w. san rafael dr. rear
palm springs, ca 92262
Originally constructed in the 1960’s for Modernist Architect, Donald Wexler, our industrial-style warehouse space is just 4 minutes from downtown Palm Springs, boasting 21 FT. high ceilings and hangar doors. Superbloom Studios is equal parts experimental retail lab, design space, mixed media painting stage, broadcasting and performance center. Our production and back of house occurs here.
SUPERBLOOM PALM SPRINGS
Superbloom Palm Springs
1414 n. palm canyon dr.
palm springs, ca 92262
Located in the Dunn-Edwards Paint building in uptown Palm Springs, the Superbloom shop boasts floor to ceiling windows of sunset mountain views and is equal parts retail experience, gallery and event space. Visit us in store by appointment only for pick-up and to learn more about our latest products, events and IRL programming. We can’t wait to host you.