Palm Springs Roadtrip
In Collaboration with Visit Greater Palm Springs
Superbloom is proud to represent Palm Springs as Arts & Culture Ambassadors in partnership with The Greater Palm Springs Convention and Tourism Bureau. This summer 2023, we embarked on an exciting campaign called #PalmSpringsRoadtrip to promote Palm Springs as a year-round destination for tourism, arts, culture, hospitality, and wellness. Our journey took us across European cities, including London, Dublin, Edinburgh, and Manchester, where we hosted a series of Public Art activations and engaging marketing initiatives.
The centerpiece of the campaign was a specially modified airstream, transformed into a Palm Springs mid-century modern home, complete with a front yard and backyard featuring interactive information and activations. Superbloom was stationed in the "front yard" of the airstream, creating captivating experiences for thousands of visitors in prominent locations such as town squares and palaces. We created three (3) custom Sombra Del Sol hats and canvasses to match. Along with a variety of media and trade dinners throughout the tour, Superbloom was able to foster new connections to help spread the word about the vibrant offerings of Greater Palm Springs.
London, England
Concours of Elegance - Hampton Court Palace
GLOBE-TROTTER PALM SPRINGS CAPSULE
Luxury met Art at Hampton Court Palace! ⭐️🏰🎨✨ SUPERBLOOM had the privilege of bringing artistic magic to the prestigious Concours of Elegance at the historic Hampton Court Palace. The team transformed the exquisite Globe Trotter luggage into one-of-a-kind masterpieces during this 3-day auto extravaganza 🏁 As the sun set over the palace, these hand-painted treasures were auctioned off to support the noble cause of The Prince’s Trust, a charity founded in 1976 by King Charles III to support troubled youth facing homelessness, mental health issues and troubles with the law. Our heartfelt thanks to all who joined us in this remarkable journey of art, heritage, and giving back. Special thanks to the lucky auction winners from Geneva, Switzerland who helped raise £6000 during this wonderful weekend 🎨🌟
Dublin, Ireland
Kraftsmann paints & Dundrum Town Center
We landed in Dublin on our day off and were immediately greeted by our European paint partner, Joe from Kraftsmann Paints, where we then Superbloom’ed six (6) Eames chairs in their showroom to raise money for cancer research. The following day we made our mark at Dundrum Town Center.
